I build demand systems that align brand, content, and GTM so your team stops struggling and starts scaling.
You're spending on marketing, but growth is still stuck.
Marketing is checking boxes. The CEO doesn't have clarity on the results.
Sales and marketing are not aligned, and no one knows why.
It's time to scale with AI but without a framework you're only scaling chaos.
I help you fix the foundation first so if growth becomes scaleable.
A clear ICP and account focus that sales and marketing actually use.
Strategy built around how modern buyers actually research, engage, and buy.
Marketing programs that create visibility, trust, and real intent.
Sales and marketing aligned to prioritize accounts, not just pass leads.
Hi, I'm Shannon
Real experience. Real results. I've built this playbook from the ground up—and now I help SaaS teams execute it.
Scaled Tipalti from <$5M to $50M+ ARR as the head of demand gen
Turned $350K → $4M/quarter pipeline in one year
Helped a cybersecurity startup scale form $250K → $8M/quarter in one year
Built demand & marketing ops from scratch at multiple VC-backed SaaS companies
Plans & Pricing
Three offers designed for lean teams who want clarity, not chaos.
$950
60-min GTM & Demand Audit
Clear action plan + 3 quick wins
30-min follow-up call
$5,500/mo
Deep-dive demand strategy
Ongoing coaching & Slack access
Execution roadmap & guidance + prioritization
$4,500
Audit your visibility in ChatGPT, Perplexity, and Google SGE
Optimize your site for AI engines (structure, metadata, trust signals)
Control your brand narrative in zero-click experiences
Includes a strategic roadmap, your team implements
Not Sure What You Need? You don't have to figure it all out first.
Start with a Demand Diagnosis to see where things stand and where the gaps are. Then we'll decide if it makes sense to go deeper, or if your team can run with the plan on their own.
I'm fast, focused and never liked working with consultants.
So I don't act like one.
No bloated decks.
No busywork.
Just real traction, built around your existing team and resources.
Whether you’re fixing your ICP, rebuilding demand, or modernizing your discoverability, I help you focus on what actually drives growth.
Testimonials
What Founders & CMOs Say.
“Shannon built our demand generation from scratch and was instrumental in growing our company from $5M to $50M ARR.”
“We didn’t need theory, we needed results. Shannon gave us sharp, actionable recommendations that transformed how we generate pipeline.”
“Shannon saw easy fixes we overlooked and gave us a demand strategy that actually worked within our resources. The impact was immediate.”
Quick Stats
Used signal-driven ICP refinement and automated campaign loops to unlock a 3x increase in high-intent inbound leads in just 60 days.
Built a streamlined demand gen framework that helped a SaaS startup double ARR in under 12 months with efficient marketing spend.
Identified friction in the buyer journey then optimized it so sales closed faster, with less waste.
Shifted focus from cold outbound to strategic audience building, resulting in $1.5M pipeline in 30 days.
You'll have a clear strategy, repeatable plays, and confidence in your next steps.
Focuses Targeting
More booked meetings
A repeatable system, not one-off wins
Confidence in your plan (and your board meeting)
If your marketing isn’t driving pipeline, we’ll find out why, and fix it fast.